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Hermes to move from Worth Avenue to Royal Poinciana Plaza

Posted On: 06-24-2016

By Aleese Kopf

Daily News Staff Writer

High-end luxury retailer Hermès is moving from its longtime Worth Avenue location to a new spot on the island, the brand announced last week.

Hermès plans to move from 240 Worth Ave. into Royal Poinciana Plaza in fall 2017, marking the Parisian family-owned company’s 40th year in Palm Beach. The brand opened a boutique on the island in 1977, before it established its first flagship store in Manhattan.

“We are surprised to learn that Hermès will be relocating to the Royal Poinciana Plaza,” said Worth Avenue Association President Marley Herring. “We wish them continued success and are proud that they will remain a part of the Palm Beach retail scene, whether they are on Worth Avenue or not.”

The 1950s landmarked Regency-style plaza is undergoing a major renovation. Parking lots, sidewalks, patios, fountains, entrances and landscaping are scheduled for completion by mid-fall.

Cena Jackson, director of public relations for Hermès of Paris, said the move is motivated by the company’s need to find a contemporary location with appropriate floor space to showcase its collections. She said Robert Chavez, U.S. president and CEO of Hermès, was excited by the plaza redevelopment plan and its potential to become a dynamic lifestyle destination.

Jackson didn’t provide details on the lease agreement or the store’s layout/design, but said the new boutique will be 8,000 square feet.

Herring said currently there is nothing of that size on the Avenue, and the expansion might have played a role in the company’s decision to move. The Worth Avenue store is 3,444 square feet.

Herring said she’s not worried about other brands jumping from the Avenue to the plaza.

“Every year stores come and go on the Avenue, but history teaches us that those spaces fill rather quickly as season approaches,” she said. “We feel confident that when the time comes, another dynamic, luxury retailer will add new depth to the shopping experience that only Worth Avenue can provide.”

Samantha David, head of plaza landlord Up Markets, declined to provide details on the agreement with Hermès.

“We are absolutely honored to have Hermès join the Royal Poinciana Plaza,” she said in a statement. “As for specifics, we cannot share details of our leases with our tenants.”

David also did not specify the suite Hermès will be moving into or if it’s now occupied.

Hermes sells hand-crafted leather bags and luggage, small leather goods, equestrian apparel and accessories, men’s and women’s silk, fine jewelry, accessories, perfume, tableware and furniture.

Source: Aleese Kopf, June 24, 2016, Palm Beach Daily News

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