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Summer deals coming soon to Worth Avenue

Posted On: 05-30-2016

By Aleese Kopf

Daily News Staff Writer

Worth Avenue retailers recently rolled out summer deals they hope will boost business during the slower off-season months.

The Worth Avenue Association’s “Worth the Drive” campaign includes food, salon/spa, hotel and shopping promotions. It runs Wednesday through August 1.

“Business definitely slows down during the summer. It’s the nature of the beast,” said Marley Herring, association president and owner of Marley’s Palm Beach Collection. “I do think [the campaign] helps activity on the street, and it results in sales for the merchants. Any effort that we can do to drive traffic toward the Avenue is a good thing.”

Association General Manager Robin Miller estimates traffic is down by as much as 50 percent during the summer. She said the association began spending more time and resources on summer initiatives about five years ago.

“Since winter season business is brisk on its own, many retailers don’t even have time to participate in promotions during season,” she said. “So slower summer months garner more participation. We feel it is well worth the effort for the results.”

The campaign markets the iconic luxury shopping street as affordable, plus it also focuses “on how accessible Worth Avenue can be during the summer months,” said Kristen Noffsinger, senior vice president with Luxury PR Group, the Avenue’s marketing agency.

Herring said the campaign targets visitors from the north and south, and from the west coast. “Summer is a great time to come and experience Worth Avenue because almost everyone has sales and parking isn’t an issue,” she said.

Deals include:

Worth lunching

Features a three-course prix fixe lunch for $20.16. Participating restaurants include Bice, Ta-boó, Brandon’s at the Tideline Ocean Resort & Spa, Café Boulud at the Brazilian Court, The Leopard Lounge at The Chesterfield, Pizza Al Fresco and Café Via Flora.

Worth shopping

“Pre-happy hour” shopping discounts from 3 to 5 p.m. Tuesdays, including a glass of wine or champagne.

* 10 percent off sales at Escada, Marley’s Palm Beach Collection, Sherry Frankel’s Melangerie, Tamara Comolli, Shari’s Place, Kiosk Palm Beach, Golfino, Roberta Roller Rabbit and Max Mara.

* 15 percent off sales at J.McLaughlin, Calypso St. Barth and Kate Spade.

* 40 percent off spring wear and 60 percent off resort wear at St. John.

You’re worth it

* Frank Cassi Beauty: Phyto conditioning treatment with blowout for $40.16 from 10 a.m. to 5 p.m. Tuesday through Saturday; pre-lunch blowout and style for $20.16 from 10 a.m. to noon Tuesday through Saturday. Call 833-7883.

* Tideline Spa: Tropical Bliss & Bubbles pedicure for $40.16. Includes exfoliating and hydrating fruit blend of coconut and mango. Includes complimentary valet parking and champagne. Call 540-6459 or see tidelineresort.com/palm-beach-spa.

Worth staying

* Palm Beach Historic Inn: Room discount of 20.16 percent and parking and pet fees reduced to $20.16. Additional 10 percent off for advance payment. Offer valid through October. Call 832-4009.

* The Brazilian Court: $169 per night for Worth Avenue friends and family. Promotion only applies to new reservations. Call 655-7740.

* Eau Palm Beach Resort & Spa: $199 per night for Florida residents. Third night free for oceanfront reservations. Call 888-306-4894.




Source: Aleese Kopf, May 30, 2016, Palm Beach Daily News

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